Frequently Asked Questions

What is the ESSENCE INSIDERS Panel?

The ESSENCE INSIDERS panel is an online community created by ESSENCE that allows you to help shape everything from our future advertising campaigns to new products and services to providing feedback to editors and journalists. By registering, you can choose to participate in a range of surveys, product testing programs, polls or forums throughout the year.

Why should I join the ESSENCE INSIDERS panel?

As a member, you will have the opportunity to influence decisions made by ESSENCE publishers, editors and marketers and to express your opinions on a wide range of subjects.

Registration is entirely free and there is no obligation to participate in surveys once you've registered.

Now I've joined the ESSENCE INSIDERS panel, what happens next?

Once you have joined the ESSENCE INSIDERS panel as a panel member you will be sent survey invitations to your email address from time-to-time, depending on whether the subject matter matches your profile and interests. Clicking on a link in the invitation email will take you directly to the survey.

How often will I be invited to take part in online surveys?

You will most likely receive an invitation to participate in a survey around once a month-- sometimes more, sometimes less. You are free to take part in as many of the surveys as you wish and there is no obligation to participate.

In general, how long does an online survey take?

A survey lasts on average 5 to 10 minutes. We try to ensure that all the surveys will be as short, simple and as relevant as possible. 

Do I get rewarded for taking part on the INSIDERS panel?

Yes. Beyond occasional prizes and giveaways, we currently offer a quarterly drawing (see rules here) in which 5 ‘Grand Prize' winners will each get a $100 e-gift card and 25 ‘Runner Ups' will receive a $20 e-gift card. That's 120 WINNERS a year! The more surveys you complete, the better your odds of winning.

Will you try to sell me something?

No, the information you share with us is purely for consumer research purposes.

I've forgotten my username or password. What do I do?

If you have forgotten your username or password, click on "Forgot my password" below the login area and enter your email address. You will then receive an email with your password and username.

How do I change my password and my email?

To change your password or email address, login and then click on the ‘My Profile' tab. Enter your new password or email address and then click 'Update'.

How can I change my personal information?

To change your personal information, log in to the panel website and go to the ‘My Profile' tab. You will then be able to view your personal information that you provided when you registered for the ESSENCE INSIDERS panel. You can modify this information at any time. Remember to click ‘Update' after modifying your details.

How do I leave the ESSENCE INSIDERS panel?

You can cancel your membership at any time by unsubscribing from the panel. Please click on the ‘Unsubscribe' link on the website. 

What will you do with the information I share with you?

Your answers will be held in strict confidentiality and will be used only for the purposes of this study. The results will be reported in aggregate form only, and cannot be identified individually.

What if I'm not receiving any emails?

You should get a confirmation email when you register for the ESSENCE INSIDERS panel and an email for every survey we invite you to participate in. If you're not getting any ESSENCE INSIDERS emails, please make sure you check your spam folder. You can also click on the ‘Contact Us' form on the website for assistance.

How will my survey answers be used?

Your answers will be used for consumer research by various people at ESSENCE Magazine to help make decisions. In all cases, the results will be viewed at an aggregate level only and no individual respondent will be identifiable in any way.

Who is Toluna?

Toluna is an independent online panel and survey technology provider to the global market research industry. Toluna provides the industry's leading survey technology suite, enabling hundreds of organisations worldwide to create online and mobile surveys, manage panels and build their own online communities. Toluna products include PanelPortal™ Online Communities and TolunaQuickSurveys™ and Toluna Analytics™. For more information, visit

Will I get spam as a result of signing up to the ESSENCE INSIDERS panel?

No. The ESSENCE INSIDERS panel has been created purely for consumer research purposes. Your personal contact details will only be used by ESSENCE to contact you for research purposes.

Do you have a question we haven't answered?

Write to us using the ‘Contact Us' form on the website and we'll be happy to help